Sitting at my desk last night watching an ad on HULU about detergent made me say to myself, “I’m a 25 year-old guy. This ad doesn’t appeal to me”. What if we lived in a world where could choose what commercials we watched? Would we less annoyed, would sales go up and the economy fix itself?
Turns out, we are knocking on the door of that world. Facebook has given us the ability to personalize our pages by “liking” other pages. If you have a favorite band or hobby you can search for it on Facebook and click the “Like” button. Facebook then takes note of what you like and filters advertisements customized to your taste. You can block out any unwanted ads.
Google and Mozilla have caught on and are developing ways to record traffic of your favorite sites using cookies and then filtering advertisements just for you. We are entering that world where instead of trying to ignore almost every ad, we start paying attention to them again.
Our manner of thinking and behaving is based more on the individual than ev er before. The days of personalization are here to stay.
For further reading and information you can visit this site: http://www.cnn.com/2011/TECH/social.media/01/28/personal.advertising/index.html?iref=allsearch
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